Would you like to buy...?

"Would you like to buy...?" Do these five words sound familiar to you? Not
surprisingly, most of us in the fundraising world have either asked or heard
this question more often than we care to admit. According to the AFRDS
(Association of Fundraising Distributors and Suppliers), product fundraising
generates $4.164 billion in retail sales each year. Fortunately, most people
are willing to help out a good cause by making a purchase.

Always take time to go over the details (order and delivery dates, product
info, pricing, etc.) of the sale before beginning any fundraiser. This 
information should also be discussed because your members' attitude and
approach in asking for the sale can make all the difference in the world.
The following tips should be of help when planning your next fundraiser:

• Appearance. Since first impressions are so important, a neat and
  clean appearance combined with a polite and sincere attitude is
  essential. Remind members to put a smile on their face and say
  "thank you" - whether or not the customer makes a purchase. Their
  behavior is a reflection of your church or group and should exemplify
  good character.
  
• Approach. - Members should focus on identifying themselves, 
  their group and what the money is being raised for. Don't start out
  with the question, "Would you like to buy...?" A friendly introduction
  works better, such as, "Hi, I am (your name) and our (name of
  group) is trying to raise money for (explain your cause). Would you
  be able to help us reach our goal by purchasing (product name) today?
  
• Explain Groups Purpose - People respond better when they know
  how the money is going to be used. You may discover that if your
  group is taking orders for items, such as a Christian t-shirt, generally
  in the $10 to $15 dollar range, a little explanation is needed. When
  you sell higher priced products, be sure that members are prepared
  to explain your groups purpose. In addition these products require
  two contacts with the customer. During the first visit, the member 
  takes the order and collects the payment while the delivery of the
  product, and "thank you" is completed on the second visit.

Remember that taking time to discuss these practical selling techniques
with your members is a win-win situation for your group. Your members 
will be more self-confident and better prepared to ask for the sale. The more
sales you have, the more money you will be depositing!

                                                           Lastly - "The most important of all!!